The most important part of selling a house is making sure people know it is on the market. Listings that are top-of-mind are the ones that are sold first. After over a decade of being in this industry, I know how to maximize marketing channels to get people to see your house.
Here’s how I do it:
1. Your home will be entered into the MLS showing system with your showing instructions, so that other agents can bring their buyers to see your home. While your listing is being prepared for marketing, I will contact my buyers and inform colleagues of the new listing.
2. Other data such as mapping, satellite image, neighborhood information, tax roll data, school information and other data will be added to your listing so that buyers can get the full picture of what it’s like to live in your home.
3. I will either take photos, or schedule a videographer to help market your home with photos and video. This enables buyers to walk through your home and property virtually, so they can choose or eliminate your home when deciding which home to buy.
4. I may create virtual or printed “feature” sheets that showcase your home’s features to advantage, so buyers can remember it was your home that they liked best when it’s time to do side-by-side comparisons.
5. I will schedule your home on the MLS tour for other agents to see, and ask for feedback. The agents who see your home in person are important, as they will be able to report your home’s features and condition to their buyers. Homes in top move-in-ready condition sell faster and for more money.
6. I will distribute your listing data to my website or blog, accounts such as Facebook, the broker’s website, and third-party sites like Circlepix.com, Realtor.com, Zillow, or Trulia, along with over 300 other websites across the internet.
7. I will put a sign in your yard announcing your home is for sale.
8. I will advertise your home on additional virtual media including, but not limited to, social media and my website. This could get your home thousands of views by buyers in Tallahassee.
Anyone who is interested in homes in your price range and area will know your home is available for sale within the first two weeks of marketing.
If you don’t get many showings or offers, chances are good that your home may be facing stiff competition from other homes on the market. They are in a better location, or superior condition or they’re priced more aggressively.
If you don’t have showings within two weeks of listing your home, we can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior for a better advantage.
Give your home a little more time before you adjust the price. You may be in a buyer’s market with many homes for sale. If so, buyers need more time to sort through the homes on the market.
You don’t want to take chances when marketing your home. Your best chance of selling your home is when it’s new to the market and exciting to buyers. Don’t lose your advantage by overpricing or under-preparing your home for market.
When you are serious about entering the real estate market, your choices are crucial.
Give me a call today and let’s get started.